You’ve got a winning résumé on hand and you’re ready to land your dream job. Perhaps you’ve uploaded and posted your résumé on job board sites like Monster & Career Builder as well as social media sites like LinkedIn. However, you’re just not getting enough hits and the possibility of landing a new job seems to be moving farther away. Don’t give up yet.
Besides posting your résumé online, which of course in today’s technology driven society, is a must, there are other techniques to gain traction and get your résumé in the hands of the right employer.
Here are 5 simple (and fun!) techniques you can use to search for, find and hopefully land the career you’re looking for.
- Create a Professional Development Map: If you don’t know what type of career you’re looking for, then you don’t know where to go and find it. A Professional Development Map is an excellent tool to outline and hone in on what you want from your career. It covers everything from salary expectations and scheduling to your professional strengths and your retirement plans. It identifies your long-term goals and even provides you with a professional personality assessment to identify how you operate and thrive. A good Professional Development Map will point you in a prosperous direction towards the career of your dreams.
- Make a social media announcement: Uploading your résumé online isn’t enough. You need to tell people that you’re seeking employment and ask them to help you. Think about it, if you have 500 friends on Facebook and 300 followers on Twitter, you would be telling 800 people that you’re looking for a career. If you get just a 10% response rate, that means 80 people are helping you find a job! Make sure you use the promotional tools that each site offers to get your post seen by more people. For example, hash tag (#) some of your words in Twitter and tag people in your posts on Facebook.
- Have your tools at your fingertips: Use a cloud storage system such as Dropbox to upload your résumé and retrieve it on the go. When you use Dropbox, you can create a public link (hyperlink), which can be shared in the signature of your personal email, in a text message, in a social media post or on your own website. Also, by storing your résumé in a cloud storage system, you can use a mobile or web app to edit, retrieve and share it. If you run across someone who has a job opportunity, you can access your résumé and immediately share it with them from your cell phone, tablet or a public computer.
- B.Y.O.B. Build Your Own Brand : A part of the job-searching process is building a personal brand. Take a weekend to build a simple and brief website that promotes your personal brand. It should have no more than 5 pages: Home, About Me, My Résumé, My Portfolio or Blog (if applicable) and Testimonies (have friends, family members and professional colleagues provide a brief testimony which speaks to your professional abilities). The website can be free if you use hosts such as Wix, WordPress or any blogging website.
- Get from behind the computer. Go have some fun!: Finding a career can be more about WHO you know than what you know. Get out and be social. Find groups or events to attend where you can network with professionals and allow them to get to know you. Skip job fairs and seminars. Have some fun and go to happy hours, specialty parties, workshops and classes. Use websites like Living Social and Meetup.com to find cooking classes, painting parties, sporting events and small group activities to get personal with people and tell them about your career goals. This gives you an opportunity to make stronger connections, add another trait, hobby or skill to your résumé and have a little fun while you’re at it. Just remember, this is a part of your career search. You want to be viewed as mature and professional so don’t let loose too much.
For more tips or to create your Professional Development Map, Social Media Bio Sketch or Personal Branding website, please contact me at firstname.lastname@example.org or by visiting www.imshannon.com/order. Do you have other advice? Share it! I’d love to hear your feedback.
Business to consumer (B2C) relationships can be one of the most complex relationships to have. Unlike personal relationships which have a foundation of emotional attachment, history and mutual understanding, B2C relationships are very temperamental and customers can easily find other “fish in the sea”.
In business, you should always try your best to accommodate the customers’ needs. In fact, this is a critical step in business relationship building. However, accommodating customers has its boundaries. You shouldn’t do anything that would compromise the integrity, security or financial strength of your company. So although you may occasionally bend the rules to accommodate a customer, you should never break the rules completely.
Sometimes you have to show a customer who’s the boss in a very polite, yet assertive way. Your primary goal is to maintain a successful business while helping your customers understand, that although you want their business, they have to respect yours. Here are a few tips for showing your customers who’s the boss:
1. Create policies and procedures then publicize them and enforce them: Taking the time to create guidelines for how your business will be operated is not only a good practice, but it will save you a lot of hassle when it’s time to apply the rules to a situation. If a customer is well-informed of the guidelines in doing business with you, they are more likely to stay within certain boundaries and respect your decision to enforce the rules.
2. Don’t negotiate too much: Sometimes when you give a customer an inch, they’ll take a mile, which means that if you give them a little wiggle room with the rules, they tend to bend those rules consistently. Remind customers of your terms and conditions when negotiating a deal. Make sure they understand that although you may be negotiating or making an exception this one time, your policies remain in tact and the exception can not be applied to all transactions.
3. Be friendly and firm: Always apply rules of customer service to every business dealing or interaction. However, don’t be so courteous that you are taken advantage of, or worse, you aren’t taken seriously. Customers should respect and appreciate your service at all times– regardless if there are rules they don’t like. So although you may share a laugh, open up a bit or get to know your customer, remember business rules come first!
4. Don’t let a customer’s concerns fall on deaf ears: Being the boss doesn’t mean you shouldn’t empathize with your customers. In fact, simply listening to your customers gives them a feeling of appreciation. Hear their concerns regarding your business because their points may be valuable to your continued success. Additionally, if a customer is having difficulty adhering to your policies and procedures, listen to their explanations. Sometimes customers need to vent before they accept the rules.
5. Make an executive decision: You know what’s best when it comes to your business. You know when to bend the rules, when to enforce them or even when to change them altogether. Remember this is a business relationship, not a dictatorship. So although you may be compelled to make a big decision that impacts customer relationships, keep in mind that rules or processes which are too stringent could backfire and cause additional problems.
These are just a few tips on letting a customer know who’s the boss. For additional tips, please contact me. Do you have tips of your own? Share them! I’d like to hear your feedback.
Bartering is an age old solution for people to get what they need, but also offer something of value in return. When bartering is effective, two sets of people are pleased with what they receive and are equally as pleased to offer their goods.
In business, bartering is one of the quickest ways to make solid connections, build relationships and decrease your expenditures. A business can barter services, products or even time– all depending on what its needs are.
Solid bartering relationships are based on two key factors. First, you should only barter for things you actually want or need. And secondly, the exchanges should be of equal value and importance. Thus, bartering a vacation to Europe for a year’s worth of basic office supplies may not be a favorable barter.
Here are a few strategies for creating a solid bartering strategy:
1. Know what your needs and wants are— Create a list of your regular business needs and wants which you wouldn’t mind bartering for. Avoid listing services or items that are critical to your productivity or general success because those things should never be bartered. Instead, list things such as courier services, meeting space or vouchers for entertainment activities that you can pass along to clients. Knowing what your business can actually benefit from allows you to make better decisions on whether or not to accept a barter proposal.
2. Understand the real value of your barter— When you’re entering into a barter agreement, one of the most important things to consider is the value of the services or products rendered or received. It’s very easy to assign a price to an item, but it doesn’t make it of value to you or the other bartering party. Know the value of the exchange. Will bartering this item save you time or money? Will it create better opportunities? Will it improve a situation? These are things you should give hefty evaluation to before entering into a bartering agreement.
3. State your contingency plan— It’s dreadful when you’ve entered into a bartering agreement and the other party doesn’t fulfill their role–especially when you’ve fulfilled yours. Make the other person aware of the contingency of your bartering agreement with clear outputs for each party. Perhaps you’d state that for every 5 restaurant vouchers you receive from the other party, you’d provide 5 hours of event space in your facility. The contingency in this agreement is that 5 hours of space would be scheduled in advance, but can not be confirmed until the vouchers are received at least 48 hours before the event takes place. This contingency option gives both of the parties the option of canceling or rearranging their offerings without compromising the agreement.
4. Keep accurate records--Barter agreements should be treated like a regular payment transaction or business deal. Keep receipts of your activity within the agreement to ensure that both parties are receiving a fair exchange.
5. Put your money where your barter is— If you have a concern with a full barter agreement, consider a partial barter agreement. Offer certain products, services or phases of a project under a barter and then agree to exchange cash for the rest. In this method, neither party overextends their resources, whether it’s time, money, space or otherwise. Just make sure to state those terms at the beginning of the barter agreement and clearly state what is covered under the exchange and when financial payment should be expected.
These are just a few tips on creating a successful barter agreement. For more tips, please contact me. Do you have a few tips of your own? Please share them. I’d like to have your feedback.
We’ve heard it all before– there’s no “I” in team. But how should business owners and professionals apply this cliché to their staff? It’s essential to understand that business is about collaboration- whether it’s B2B, B2C or internal. If you can’t create a solid team that is unified with one mission and a strategy to meet it, then how much success can you realistically expect?
Sometimes it seems easier to let one person carry the load or assign a task to one exceptional staffer. However, taking this route not only creates a sense of “favoritism” or isolation, but it also impedes the progress for growth within an organization. Utilizing your staff’s strengths and abilities is a great way to complete projects more accurately, prevent overwhelming your staff members and learn more about who can contribute in a time of need. Although you hire people to fulfill specific roles, allowing them to be a part of a team and work in a different capacity can build morale and open doors to new opportunities for you and your employees. So, although you may be tempted to delegate to one person, or even manage the task on your own, use your team to get the job done. Here are a few tips on building a team and delegating responsibly:
1) Add variety in your team— A good team should have people that come from different professional backgrounds. This way, everyone can contribute to the team with their own expertise and strengths. Ask each person on your team to list their top strengths and their top weaknesses. Match this information to the requirements of your project to determine which person should handle a specific responsibility.
2) Make collaboration mandatory— If your team doesn’t know that they are required to work together, chances are they just won’t work together. Make it known that each team member is required to pull their own weight, but they’re also required to build project-based relationships with others. Just make sure you find the right balance between being an enforcer and wanting team spirit. As a courtesy, have an open-door policy for people who don’t want to be a part of the team to feel comfortable expressing why. Their hesitation to play a role in the team’s success could be valid, in which case, re-evaluating a team member’s contribution may be necessary.
3) Create benchmarks for individual members: How will you know if every member is playing their part? Benchmarks! Establish a few deliverables at different intervals of the project that require your team members to prove that they are contributing towards the project’s success. The benchmarks don’t have to be huge, but it should be a recognizable effort or output that shows collaboration and progress.
4) Set rules: The most successful path from Point A to Point B involves adherence to some rules. Projects can get messy. You have egos, and slackers, deadlines, budgets and frustrations. The best way to get through any of this is with rules that promote motivation to get through the project. Create rules that enforce respect and togetherness, but also promote creativity, a comfortable environment, group activities and breaks.
5) Reward the team and the individuals— No matter if the project succeeds or fails, multiple people tried their hardest to get it off of the drawing board and they should be appreciated for their effort. Reward your team with an early dismissal, treat them to lunch, give them awards or something that lets them know that you appreciate their hard work and you would like to work with them again.
These are just a few tips on getting people to collaborate respectively in teams. For more tips, please contact me. Do you have tips of your own? Share them! I’d like to hear your feedback.