Business to consumer (B2C) relationships can be one of the most complex relationships to have. Unlike personal relationships which have a foundation of emotional attachment, history and mutual understanding, B2C relationships are very temperamental and customers can easily find other “fish in the sea”.
In business, you should always try your best to accommodate the customers’ needs. In fact, this is a critical step in business relationship building. However, accommodating customers has its boundaries. You shouldn’t do anything that would compromise the integrity, security or financial strength of your company. So although you may occasionally bend the rules to accommodate a customer, you should never break the rules completely.
Sometimes you have to show a customer who’s the boss in a very polite, yet assertive way. Your primary goal is to maintain a successful business while helping your customers understand, that although you want their business, they have to respect yours. Here are a few tips for showing your customers who’s the boss:
1. Create policies and procedures then publicize them and enforce them: Taking the time to create guidelines for how your business will be operated is not only a good practice, but it will save you a lot of hassle when it’s time to apply the rules to a situation. If a customer is well-informed of the guidelines in doing business with you, they are more likely to stay within certain boundaries and respect your decision to enforce the rules.
2. Don’t negotiate too much: Sometimes when you give a customer an inch, they’ll take a mile, which means that if you give them a little wiggle room with the rules, they tend to bend those rules consistently. Remind customers of your terms and conditions when negotiating a deal. Make sure they understand that although you may be negotiating or making an exception this one time, your policies remain in tact and the exception can not be applied to all transactions.
3. Be friendly and firm: Always apply rules of customer service to every business dealing or interaction. However, don’t be so courteous that you are taken advantage of, or worse, you aren’t taken seriously. Customers should respect and appreciate your service at all times– regardless if there are rules they don’t like. So although you may share a laugh, open up a bit or get to know your customer, remember business rules come first!
4. Don’t let a customer’s concerns fall on deaf ears: Being the boss doesn’t mean you shouldn’t empathize with your customers. In fact, simply listening to your customers gives them a feeling of appreciation. Hear their concerns regarding your business because their points may be valuable to your continued success. Additionally, if a customer is having difficulty adhering to your policies and procedures, listen to their explanations. Sometimes customers need to vent before they accept the rules.
5. Make an executive decision: You know what’s best when it comes to your business. You know when to bend the rules, when to enforce them or even when to change them altogether. Remember this is a business relationship, not a dictatorship. So although you may be compelled to make a big decision that impacts customer relationships, keep in mind that rules or processes which are too stringent could backfire and cause additional problems.
These are just a few tips on letting a customer know who’s the boss. For additional tips, please contact me. Do you have tips of your own? Share them! I’d like to hear your feedback.
Bartering is an age old solution for people to get what they need, but also offer something of value in return. When bartering is effective, two sets of people are pleased with what they receive and are equally as pleased to offer their goods.
In business, bartering is one of the quickest ways to make solid connections, build relationships and decrease your expenditures. A business can barter services, products or even time– all depending on what its needs are.
Solid bartering relationships are based on two key factors. First, you should only barter for things you actually want or need. And secondly, the exchanges should be of equal value and importance. Thus, bartering a vacation to Europe for a year’s worth of basic office supplies may not be a favorable barter.
Here are a few strategies for creating a solid bartering strategy:
1. Know what your needs and wants are— Create a list of your regular business needs and wants which you wouldn’t mind bartering for. Avoid listing services or items that are critical to your productivity or general success because those things should never be bartered. Instead, list things such as courier services, meeting space or vouchers for entertainment activities that you can pass along to clients. Knowing what your business can actually benefit from allows you to make better decisions on whether or not to accept a barter proposal.
2. Understand the real value of your barter— When you’re entering into a barter agreement, one of the most important things to consider is the value of the services or products rendered or received. It’s very easy to assign a price to an item, but it doesn’t make it of value to you or the other bartering party. Know the value of the exchange. Will bartering this item save you time or money? Will it create better opportunities? Will it improve a situation? These are things you should give hefty evaluation to before entering into a bartering agreement.
3. State your contingency plan— It’s dreadful when you’ve entered into a bartering agreement and the other party doesn’t fulfill their role–especially when you’ve fulfilled yours. Make the other person aware of the contingency of your bartering agreement with clear outputs for each party. Perhaps you’d state that for every 5 restaurant vouchers you receive from the other party, you’d provide 5 hours of event space in your facility. The contingency in this agreement is that 5 hours of space would be scheduled in advance, but can not be confirmed until the vouchers are received at least 48 hours before the event takes place. This contingency option gives both of the parties the option of canceling or rearranging their offerings without compromising the agreement.
4. Keep accurate records--Barter agreements should be treated like a regular payment transaction or business deal. Keep receipts of your activity within the agreement to ensure that both parties are receiving a fair exchange.
5. Put your money where your barter is— If you have a concern with a full barter agreement, consider a partial barter agreement. Offer certain products, services or phases of a project under a barter and then agree to exchange cash for the rest. In this method, neither party overextends their resources, whether it’s time, money, space or otherwise. Just make sure to state those terms at the beginning of the barter agreement and clearly state what is covered under the exchange and when financial payment should be expected.
These are just a few tips on creating a successful barter agreement. For more tips, please contact me. Do you have a few tips of your own? Please share them. I’d like to have your feedback.
This morning I woke up to an email from a client who was on vacation. The email was two sentences long, but it spoke volumes:
“Thank you, Shannon for handling this project for my company. Job well done.”
This jolted me more than any cup of coffee could. Not only did my client approve the work I had done, he took the time to graciously respond at 6:15 am ON HIS VACATION!
So with this exciting piece of information, I immediately questioned, how should someone respond to a customer’s positive feedback?
Here’s what I’ve come up with:
1. Use social media to share the news with others.
2. Ask if you can use their feedback as a testimony on your website or in sales collateral.
3. Respond in an alternative manner such as sending a video response.
4. Write an article about what you did for the client and post it as a piece on your blog or send it to the client. Include their logo and company bio.
5. Ask if you can share the positive experience with people your client refers to you.
Either way, responding to a client’s positive feedback is a great way to show you’re appreciative of the relationship you have with them and it opens the door for more opportunities.
For more tips on this topic or to learn how you can expand on the tips I’ve offered in this blog, please contact me.